City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This City of Newcastle . We've Got This

City of Newcastle . We've Got This

Integrated Campaign

In collaboration with City of Newcastle, I led the strategic and creative development of a year-long, always-on brand platform titled We’ve Got This. The platform highlights the city’s core civic services and key places of connection, strengthening engagement with residents, local businesses and visitors.

Role: Strategy, Creative Direction, Design, Scripting, Film Direction, Edit, Grade