Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together Commonwealth Games . Greater Together

Commonwealth Games . Greater Together

Content

Working with the internal CGA marketing team I created the “Greater Together” campaign to generate mass public awareness before the 2018 Commonwealth Games.

Working directly with the CGA I developed a creative approach that touched on the values and importance of being part of a team, transcending the pursuit of individual success.

The campaign was shot across 5 days at various training venues around NSW and featured rising para-olympian Madison DeRosario.

Role: Creative Development, Direction