Hunter Douglas . Luxaflex Transformed

After years of an ‘in-home’ approach to positioning the brand I directed this campaign featuring Neale Whitaker for Luxaflex via Primary Create to help re-align the brand in a more aspirational space across all it’s channels. The scope of the project was vast, requiring us to shoot 6 separate TVC campaigns, editorial photography for print and social assets. We built a custom in-studio set to shoot product in a fully controlled environment and ensure an elevated consistency across all deliverables.

Role: Direction, Edit