Optus Sport . Premier League Launch

Whilst Creative Director at DD8 Sydney I collaborated with Optus & Re Agency to create a bold, graphic campaign to announce the arrival of the Premier League to Optus Sport. A bespoke illustration style anchors the look and feel with each club emblem re-worked for the identity. Dynamic sound design puts us back in the stands as a shout-out to the world’s best.

Role: Concept & Creative Direction